The competition of electric water heater companies has become more and more cruel. In the face of such cruel competition, customer satisfaction is very important. So how can electric water heater companies increase their customer satisfaction? Today I will talk to you. a bit.
Customer satisfaction is perhaps the oldest brand standard that everyone knows. Customer satisfaction also contains several key connotations, including the impact on brand loyalty and brand conversion, word-of-mouth communication and reputation, and long-term brand vitality.
With the proliferation of brands and communication channels, the complexity of satisfaction evaluation and loyalty has also increased sharply. As the choices of each category become more abundant, consumers' tolerance for inferior products will become lower and lower. However, if the choices are too rich, the physically and mentally exhausted consumers will cut the mess quickly and directly grab the products they are familiar with, instead of exhausting their efforts to consider the pros and cons of the new products. Faced with today’s electric water heater market, in order to effectively manage the brand, marketers need to have a holistic view, have a deep insight into all the relationships between consumers and electric water heater brands, and then find out whether it can stimulate the current purchase intention, but also The real factor that strengthens the long-term emotional bond between the brand and the consumer.
In a fiercely competitive environment, quality has a huge impact on satisfaction, but it is not enough to become an absolute reason for brand choice. Brands can only establish an intimate relationship with consumers, a personal and unforgettable relationship. Because the brand experience and the customer relationship are often accompanied by each other, because all brand experience must be based on the relationship between the customer and the brand. Of course, this is not to say that product or service performance is not important when establishing an intimate relationship. After all, if the product or service fails to meet the core value proposition advertised by the brand, then consumers will leave without hesitation. The crux of the problem is that if you simply optimize performance to improve satisfaction without knowing how to transform this performance into an attitude based on emotion (such as a sense of trust, a sense of exclusivity), it will cause significant losses. Therefore, while focusing on service and quality, we must also focus on close interaction with consumers.
As a kind of home appliance, electric water heater is one of the things that consumers come into contact with every day. While doing a good job of quality and service, we must also develop a trusting relationship from the heart with consumers in order to improve customer satisfaction. In order to make the brand road go more stable!